Be the business AI recommends.
When your customers ask ChatGPT, Google AI Overviews, or Perplexity for a recommendation, you want to be one of the businesses cited by name. This service makes that happen — one-time site upgrade, then monthly retainer to keep you visible as AI search evolves.
One client — a retail-media advertising platform — is the #1 cited source on 10+ questions their buyers ask AI.
When a buyer asks ChatGPT, Perplexity, or Google AI Overviews any of these questions, this client is the answer — most of the time. That didn't happen by accident. It happened because we built the structured data, extractable content, and third-party citation footprint that AI systems weight most.
Your customers are asking AI who to call.
Google AI Overviews now show up in about half of all searches. ChatGPT and Perplexity are the first stop for millions of buyers a week. Every one of those AI answers cites specific businesses as sources — and the buyer's decision often happens inside that answer, before they visit any website.
If your Park City business is not one of the sources the AI cites, you're not in the consideration set. Your competitor is. This service makes sure the AI cites you.
One-time upgrade, then monthly.
The AI-search landscape moves every few weeks. A one-and-done upgrade won't hold. The retainer is what keeps you visible twelve months after the initial build.
- ✓Audit of current AI citation status for 25–50 buyer queries
- ✓Structured data (schema markup) across every important page
- ✓Rewriting key pages into extractable answer blocks
- ✓Google Business Profile, Yelp, and industry-review setup
- ✓Robots.txt configured for all major AI crawlers
- ✓Baseline citation report — your before-the-work map
- ✓Monthly citation report — see what moved, what didn't
- ✓One new page or FAQ per month, targeting a gap query
- ✓Google Business Profile + review-site ongoing management
- ✓New AI platform onboarding as they emerge
- ✓Quarterly strategy check-in with your team
- ✓Cancel anytime — no long-term contract
Every Park City business a customer might ask AI about.
Hotels & lodging
Buyers ask AI where to stay before they open Expedia. Get cited when a family asks 'best boutique hotel Park City' or 'ski-in ski-out Deer Valley.'
Restaurants
AI is the new Yelp. When a visitor asks 'best sushi in Old Town Park City,' the answer names specific restaurants. Be one of the names.
Property management
Second-home owners search AI for property managers before they call. When someone asks 'reliable property manager Deer Valley,' you want to be the recommendation.
Home services & trades
Landscaping, snow removal, handyman, home tech. When a homeowner asks 'trustworthy snow removal Old Town,' the AI names a business. Make it yours.
Contractors
Custom homebuilders, remodels, additions. Buyers research contractors on AI before they ask around. Being cited puts you on the shortlist before the phone rings.
Adventure & tourism
Outfitters, guides, experiences. Visitors ask AI what to do — hiking, biking, ski lessons, backcountry. Get cited when the itinerary is being planned.
What buyers ask, answered plainly.
These questions are wrapped in FAQPage schema so AI systems can extract any answer here and cite this page. Which is exactly what the same treatment does for your site.
What is AI search, and why does it matter for my Park City business?
AI search is what happens when a customer asks ChatGPT, Google, or Perplexity a question like 'best hotel in Park City' or 'reliable landscaper near Deer Valley' — and gets a single generated answer that names specific businesses as sources. Google AI Overviews now show up in roughly 45% of searches, and they reduce clicks to websites by more than half. If your business isn't one of the sources cited in that answer, you're invisible at the moment a buyer is deciding.
Isn't this just SEO?
It's related, but different. Traditional SEO tries to rank your site #1 on Google's list of ten blue links. AI search visibility works on a different mechanism — AI systems select sources based on how your content is structured, whether the answers on your site are extractable, and whether third-party sites (Wikipedia, Reddit, review platforms) reinforce what you claim. A page can get cited by ChatGPT even if it ranks on page 2 of Google, and vice versa. We handle both.
How do I know if my business is showing up in AI answers today?
The audit is the answer. We test 25–50 buyer-intent questions your ideal customer might ask — 'best sushi in Park City,' 'property manager for my Deer Valley condo,' 'reliable snow removal Old Town' — through ChatGPT, Perplexity, and Google AI Overviews. You get a report showing which questions surface your business, which surface your competitors, and where the gap is.
What does the one-time upgrade actually include?
Structured data on every important page (so AI systems can parse your business, services, hours, prices, and reviews). Rewriting your key pages into extractable answer blocks (so AI can quote you). Setting up your Google Business Profile, Yelp, and industry-specific review sites the right way. Making sure your site allows the AI crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended) to read your content. Cleaning up the third-party signals — Wikipedia if applicable, Reddit if relevant, industry directories.
What does the monthly retainer include?
One monthly report showing citation changes across the AI platforms. One new page or FAQ block per month based on the questions we saw surface but couldn't answer well. Ongoing review of your Google Business Profile, review responses, and third-party listings. Quarterly strategy check-in. If a new AI platform emerges — and one usually does every few months — we bring you into it.
How long until I see results?
Google AI Overviews typically respond within 6–8 weeks of implementation. ChatGPT and Perplexity are less predictable — some queries move in weeks, others take a quarter as the AI systems refresh their index. We publish a baseline in month one so you can watch the deltas each month rather than wait for a big reveal.
Which businesses should invest in this?
Any business where a customer would plausibly ask an AI system for a recommendation. In Park City that's most of them: hotels, restaurants, property managers, home-service trades, real-estate agents, adventure companies, contractors. If your competitors are being cited and you're not, you're losing customers you'd otherwise win. If nobody in your category is being cited yet, you have a window to be the one who gets there first.
What if I already have a website I'm happy with?
Good — most of what we do is invisible to your visitors. Structured data lives in the page's code, not its design. Extractable answer blocks are additions or small rewrites, not redesigns. Your site's look, brand, and voice stay yours; we work under the hood and in the third-party surfaces that AI systems weight most.
Can I do this myself?
Yes, if you have the time. The tactics are documented. Most local business owners hire it out for the same reason they hire a plumber: it's a specialized craft, it's an ongoing job (not a one-and-done), and the mistakes are silent — you don't know your schema is broken until you look at the citations six months later. If your team has the bandwidth, DIY is real. If not, that's what the retainer buys.
Running a B2B SaaS or agency instead of a Park City local business? The engineering-practice write-up of the same service lives at heyferrante.com/ai-search-optimization →
Have a specific problem in mind? Let's talk.
Book a discovery call. We'll show you which questions your customers ask AI today — and who's showing up in the answers instead of you.